The ligature between the ‘a’ and ‘e’ is beautifully done. If you click through on the above link you will also see the wide variety of colors Aetna is using for the logo which are really bold and fun. They’ve went from a very corporate clipart looking logo to a fun simple one. This is a great rebrand.
Ooh, hey, that’s who my health insurance is through!
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I agree, a successful re-brand.
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wreckeddesign reblogged this from stbernard
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adinar reblogged this from stbernard
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jmassabrook reblogged this from stbernard and added:
This is my insurance as well. I have hated their old one for years. I just never understood the gold scribble.
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quicksilvermad liked this
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stbernard reblogged this from little-read-blog and added:
Ooh, hey, that’s who my health insurance...through! + I agree,
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stbernard liked this
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little-read-blog posted this
